We provide enterprise grade solutions and proof-of-concept trials (PoC) utilizing Augmented Reality (AR), Virtual Reality (VR) and the Internet of Things (IOT) for different industries.
Refer to the pages below to see how we may assist you, to tailor solutions for your business or specific requirements. You can contact us here for further information.
The paradigm shifts from being technology driven to customer experience-driven. Creating a User-Centred design framework to map the best digital engagement paths to reach your customers, employees, and business partners. That will shift focus from data collection to data-driven decision making.
What is Augmented Reality and how can it be used in advertising and publishing?
Augmented reality for publishers and advertisers is the ability to use an app to scan an ad or article in print. This will allow videos, audios, animated avatars or links to pop up on a user’s phone to redirect them to more information.
In essence, it is a creation of cross media systems while the same content migrates on different technological platforms and distribution channels (Internet, ebook, print, mobile devices).
This would allow for increased engagements, direct sales, and enhance user experience. The level of interaction is favourable for the adoption of Augmented Reality solutions within the publishing, advertising and print sector.
Augmented Reality allows consumers and fans to engage with a brand, product, or event, and lets them curate their own experiences. Increasingly businesses such as IKEA, McDonald’s, L’Oréal, Coca Cola are using augmented reality to re-attract customers to their brands through new mediums. Marketers are leveraging off the consumer addiction to smartphones through apps, by being more accessible and using gamification to make it more fun.